Client: Aguila
Role: Art Direction
Date: 2023
AGUILA CARNIVAL OF BARRANQUILLA 2024
Starting from the concept of “Plan tranqui”, we realized that music is a crucial factor in transforming a common plan into a higher level one. The higher the volume, the higher the quality of the plan. Since volume is the main measurement system, it became the visual axis of the experiences. This visual system was represented with a boombox with a dial that allowed the plan to be scaled to a "Plan tranqui", and this was reflected in each experience lived in the carnival spaces, from the Guacherna to the Battle of Flores.
To this main object, in its visual aesthetics, we added elements alluding to sound, carnival motifs such as palm trees, and illustrations of characters enjoying the carnival through music. Águila Light products in cans and bottles were also included, emphasizing their consumption. The project was developed maintaining the use of the boombox in each of the experiences.
