Ingenium®

Ingenium®

Client: Ingenium

Role: Art Direction

Date: October 2024

CARTAS DE VIDA - Ingenium

CARTAS DE VIDA - Ingenium

On Mental Health Day, we set out to transform the words of those who once considered giving up into a powerful message of encouragement and hope. Thus, a meaningful letter was born—one that invites reflection on the importance of life and the possibility of a new beginning. Created in collaboration with Ingenium in Mexico, this initiative leads people to www.cartasdevida.com, a platform where they can find support if they need it or contribute through donations to continue providing help to those who need it most.

VIVA AEROBUS

On October 10th, Viva Aerobus joined the cause, and together we took our message to the skies. During one of their flights, we distributed the letter and read it aloud to passengers, aiming to raise awareness about the importance of mental health and how to seek help.

VIVA AEROBUS

VIVA AEROBUS

On October 10th, Viva Aerobus joined the cause, and together we took our message to the skies. During one of their flights, we distributed the letter and read it aloud to passengers, aiming to raise awareness about the importance of mental health and how to seek help.

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